Esraa Helal is a remarkable example of forging your own path.
Esraa fathi
At 26 years old, Esraa has already made significant strides in her career. She graduated from the Faculty of Business, Ain Shams University, majoring in Business Administration. Her passion for business started early on, which led her to launch her own accessories brand while still in high school.
By the end of 2016, Esraa had already started her career in digital marketing, alongside content marketing and moderation. Her passion only grew stronger, prompting her to explore other fields like photography and design to elevate her brand. Esraa taught herself Photoshop, Illustrator, and video editing, which gave her a deeper understanding of each marketing discipline. As she once shared, mastering these fields enables her to understand how each team functions when she builds her own brand. Her drive led to significant success and impressive sales.
Initially, Esraa had reservations about joining the Faculty of Business due to public perception; she had dreamt of becoming a dentist. However, fate had other plans, and she found herself enrolled in the business program.
During her time at university, Esraa struggled to adjust, but soon found herself embracing the world of business. She enrolled in various digital marketing courses, deepening her understanding of marketing strategies, and became an avid reader on the subject.
Walt Disney once said, “All our dreams can come true, if we have the courage to pursue them,” and Esraa has truly lived this. Over the past eight years, her hard work paid off, allowing her to work as both a freelancer and a full-time employee for 15 different brands and pages across various industries, including beauty, health, furniture, haircare, and e-commerce. Attending industry events further broadened her perspective and refined her skills, contributing to her growing expertise.
Esraa also contributed as a Public Relations volunteer for the Fadilia organization, where she guided five governmental entities and managed teams independently—a testament to her incredible leadership skills.
After graduating, Esraa’s hunger for knowledge didn’t stop. She expanded her skill set by diving into media buying and performance marketing.
Today, Esraa works in performance marketing for Evaaz, an e-commerce company in Saudi Arabia, and she is thriving in her role.
