Mahmoud El-Ras, 27 years old, Bachelor of Commerce, English Department of Business Administration, Account Director at 3C Communication Agency.
Shimaa Yahya
It's not about your creativity, it is all about your customer and your process.
Mahmoud El-Ras, 27 years old, Bachelor of Commerce, English Department of BusinessAdministration, Account Director at 3C Communication Agency.
You chart a lot of important dreams and paths in your life, and then the Coca-Cola ad comes along to erase it all and make you change the path.
This is what happened to Mahmoud El-Ras when he watched the advertisement of Coca-Cola during the holy month of Ramadan during his high school, where he changed his educational path from pharmacy to trade in the entrepreneurship department so that he could practice his passion in marketing.
Mahmoud had difficulty searching for the right information, and how to start his career properly.
Mahmoud currently works as an Account Director at 3C Communication Agency specialized in ECommerce and preformance marketing, working with more 25 international brands in Egypt, the Middle East, America and Turkey.
Mahmoud doesn’t find that enough. Rather, he believes that team work is the solution, and is always creating new connections. He has his own theory of marketing, he dreams that young people are learning marketing in the right way, he wants to help startups take the right steps in the business.
He believes that marketing in Egypt is globally present, and it used to reach an excellent stage, but currently the market is in a difficult inflation, and at the same time there is no real value being offered, and there is no flexibility in thinking, everyone is in a hurry.
Mahmoud advises young people to start from the beginning of the ladder and not from the end.They start with the basics of marketing and then specialize in the field.
He asks them to stay away from social media bubbles and unreal life. Every young man goes down to the ground and works on himself because he builds a person to build society and nations, also, hard work always gives satisfying results.
