Pepla: Empowering Modesty and Purpose-Driven Fashion

Pepla, founded by two sisters, Dina and Farah, is a fashion brand with a unique vision — to simplify modest dressing for women worldwide while fostering a deeper purpose behind their clothing. Their story stems from personal struggles with modest fashion and a shared passion to solve a problem for future generations.

Diba and Farah have been nominated for the prestigious 2024 Co Magazine list, recognizing their impact and innovative approach to modest fashion. The inspiration for Pepla came from Dina's personal struggle with finding stylish yet modest clothing that made her feel confident and true to her values. Dina and Farah, having discussed this challenge extensively, realized they could create a brand that would ease this struggle for other women. Farah, with her strong execution skills, felt they could turn this idea into a reality and serve future generations who wouldn't have to go through the same struggles.

When asked if they have achieved their purpose, Dina acknowledges that their goal is a long-term one, progressing slowly but steadily. "We are visionaries," she says, "and although we're taking it step by step, we're working hard towards making a bigger impact." Their personalities complement each other, with Dina being the visionary and Farah excelling at executing their plans. Together, they aim to grow Pepla beyond regional boundaries and reach women across the globe.

Building Pepla was a journey of self-discovery for the two sisters. "At first, we thought we were carbon copies of each other, but once we started working together, we discovered how different yet complementary we are," shares Farah. Dina’s passion for the brand, rooted in solving a specific problem, and Farah’s efficiency in execution have been key to their success. Their partnership has been a blessing, and their balance between creativity and financial strategy has driven Pepla’s growth.

While they acknowledge the challenges women face in business, they don't view their gender as a barrier. "We were raised in a supportive environment," says Dina. "Our families and peers never made us feel that being women would limit us." Farah agrees, adding that it’s not about gender, but about proving your worth through hard work and the quality of your product. "In the end, your work speaks for itself," she emphasizes.

When it comes to advice for aspiring female entrepreneurs, Dina and Farah stress the importance of passion and purpose. "We didn't start Pepla because we wanted to make a fashion statement; we started it to solve a problem," Dina explains. Farah adds that passion is the fuel that drives entrepreneurs through the tough times. "The entrepreneurial journey is challenging, and you’ll often doubt yourself, but if your purpose is bigger than the product itself, it will keep you going."

Their future plans for Pepla revolve around constant growth and serving their target demographic. "We’re always listening to our customers, seeking feedback, and striving to provide more solutions for them," says Farah. The sisters are also keen on scaling the brand internationally, understanding that women’s needs vary across regions. "The challenge is to cater to different cultural nuances while maintaining our core values," they explain.

Pepla's slogan, "Going Places," encapsulates their brand philosophy. For Dina and Farah, it's not just about the physical journey, but also about the mental and emotional growth. "We want to inspire women to live intentionally," says Dina. "It’s about being active in every aspect of your life, whether in your career, relationships, or spiritual growth. When you focus on growth, you’re always going places."

Their goal is to make daily life easier for women by providing modest clothing options that require minimal effort but still allow them to feel stylish. "We want women to focus on what really matters in life, not waste their mental energy on choosing outfits," says Farah. By simplifying fashion, Pepla aims to give women the space to focus on their personal growth, whether that’s advancing in their careers, nurturing relationships, or strengthening their spiritual connection.

In conclusion, Dina and Farah’s journey with Pepla is a testament to the power of passion, purpose, and hard work. Through their brand, they are not just providing clothing; they are creating a movement that encourages women to live intentionally, embrace their individuality, and go places — both physically and mentally.