Farah Baky is the founder of BFH; Baky’s Fashion Hub. She graduated from the German University in Cairo majoring in Marketing and HR

Baky’s Fashion Hub is the first fashion hub and consultancy platform based in Cairo, Egypt. BFH aims to mainstream local aspiring talents through four main services: Fashion courses & workshops, Fashion marketing, styling services & business consultation . Their platform creates an inclusive experience for fashion brands, stylists and entrepreneurs.
Farah Baky is the founder of BFH; Baky’s Fashion Hub. She graduated from the German University in Cairo majoring in Marketing and HR. Shortly after, she got certified from the Dubai Fashion Institute and London Style School to begin her journey in Fashion and pursue her passion.
Along with Farah, her sister Farida Baky is a co-founder whose been her constant support and aids her in leading BFH's marketing and PR services. She graduated from the American University in Cairo majoring in Business Administration and minoring in psychology.
Baky's business wavers between Egypt and Dubai which makes her widely exposed to a variety of renowned brands including Versace, Rolex, Bulgari, Salvatore Feragamo, Armani, Azadea, Scarpa, El Mawardy Jewelry and many others.
Bakys vision is to build a new fashion concept in Egypt where all fashion lovers, local startups and creatives are encouraged by having a platform to aid them in executing their work, either through their marketing or educational fashion services. BFH aims to widen their scope of work by becoming the main Egyptian fashion hub institution in the Middle East. 
BFH’s mission is to shed light on the work of fashion enthusiasts and promote the Egyptian fashion culture both locally and internationally.
Firstly, BFH’s main services encompass a comprehensive framework that offer diversified fashion courses and workshops instructed by professionals and cover fashion calibers’ needs through monthly conducted surveys. These workshops include fashion design, styling, sketching, couture and shoes/bags/jewelry design classes. 
Secondly, BFH’s fashion marketing service packages accommodate local startups as well as luxury brands. All BFH clients are provided with solid marketing strategy that involve a marketing plan, social media and action plan aiming to reach each client’s goal. BFH provides all fashion facilities needed for each brand’s exposure such as fashion photographers, videographers, makeup artists, hairdressers, models and art directors all the way to the photoshoot.  
BFH’s third service is the styling services. it allows women and men to feel empowered through their wardrobe attire. Personal Style advisory will be provided by BFH while consulting its clients to the know how of their shopping and events journeys and many more.

Finally, BFH’s fourth and last service is the Business consultation service for retailers, brands, designers to create solutions to problems and do the professional businesses analyzes for their business and helps businesses develop efficient plans for meeting their goals.