She wanted to make a name that embodies her love for fashion and to perpetuate it following the love story of her grandmother and grandfather to make this love a cornerstone of her entire work and success.

She wanted to make a name that embodies her love for fashion and to perpetuate it following the love story of her grandmother and grandfather to make this love a cornerstone of her entire work and success.

She wanted to make a name that embodies her love for fashion and to perpetuate it following the love story of her grandmother and grandfather to make this love a cornerstone of her entire work and success. 

 

Karima El-Sayed, 29 years old, studied in the faculty of mass communication at Cairo University and specialized in radio and television, but her passion and dreams had another opinion.  

 

She was born loving with costumes at a young age. She always cut old clothes to create and make new ideas and shapes from them. She also made use of her love of painting and colors and decided to draw her ideas on sketches and color them to eventually make amazing designs. 

 

Years have passed and this girl has grown to decide to become a professional in this field. She has received a lot of courses inside and outside Egypt to start working with top designers in Egypt, which has helped her to have a great experience in this field that encouraged her to start her own business. 

 

Our heroine started Freedona about five years ago, it wasn't easy at first to spread widely as she spent two years persevering and trying without any boredom to inform people of Freedona entity and make from this name a known brand inside Egypt. 

 

The work team, dedication to work and attention to details are the most important features of the Freedona entity. Karima was able to choose the work team accurately and create a spirit of cooperation among them. She ensured that the client received all attention to feel that it was the best place to deal with it. 

 

 

 

The path of successful was never free of difficulties. The successive death of her parents was the hardest she had at first and she heard a lot of frustrating speech from the top designers who were rejecting her and telling her that she wouldn't succeed. 

 

But she went beyond all this with her relatives next to her and her little dream growing up with her remained her greatest supporter among these difficulties. 

 

Even Freedona's name wasn't just a name, but an icon she wants to use to immortalize Freedona entity following the love story between her greatgrandfather, Freedon, who is a Turkish of origin and his beautiful wife, who they nicknamed Freedona, so she decided to name it after her grandmother. 

 

The little girl was able to achieve her dreams and succeed in launching and popularizing Freedona entity on a wide scale, but her dreams and aspirations continue to be a top designer not only in Egypt but in the entire world to design for celebrities inside and outside Egypt, have branches in Paris and Milan and participate in international fashion shows.  

 

She concluded advising the Youth "to set their goal very precisely because the start is difficult and the obstacles are many, but your love of the field will encourage you to strive always without boredom and she recommended knocking every door because you will always find something that will benefit you behind every door. Always be a sure optimist that God sees your enduring quest and will not let you down".