A New Classical Modest Wave Hits the Fashion Field with Youmna Alsaleem

Why a woman should stick herself in the circle of classics or modest when she can do both at the same time? What makes the “perfectionism” something that really could be applied? This was the brainstorming of the 25 years old young lady “Youmna Alsaleem” before hitting the market with her unique online clothing brand “Youmna Alsaleem”. As the beginning should be just as unique as the story, we would definitely take the journey with the lovely young lady from the childhood to the great stage she reached now.

Starting from childhood, Youmna used to collect the fashion magazines insanely, observe every single detail in it, and save every line and curve in each page. Like no one at her age, she used to wait for defiles and fashion shows by the same passion any child holds for cartoons and animations. Besides, the main reason behind her ultimate love of classical movies and drama was the customs; how each dress speaks up the character in an analytical way, how every woman tastes differently on screen by appearing in the dress that calls her; how the customs in general can make people fall in love in an artwork while it’s not perfect as much.

Speaking about artworks, Youmna’s favorite movie of all time is “The Duchess” as it’s full of Victorian fashion in an impressive way. Youmna was graduated from the faculty of Art Education which in return has given her an eye to see the beauty in everything even the normal. It has helped her out to know the palettes degrees and how to choose correctly and accurately when it comes to shades. Then, she studied several courses on fashion designing to cohere all the knowledge together with her spontaneous talent.

As they say “luck always finds the hard workers”, the luck and coincidence come to visit Youmna when she decided to attend “She Can” in 2020, the monster year of lockdowns and crises. She attended as a normal audience, not a fashion designer, to hear about women who reached the sky by their talents. Suddenly, the luck knocked her door at the moment she attended a workshop on marketing and how to use it to begin her business.  

 After this stage, people always vary in their reactions toward their passion. Some people regard it as a fun way to get the stress out. Others may feel that it’s not worthy to follow the long route. On the other hand, a rare range of people, like Youmna, take risky and serious steps towards the talent they keep inside. She felt that she can cook something with her fashion knowledge, the artistic vision, and the urge that pursues her since birth.

When everyone thought that Covid-19 is a threat, she regarded it as an opportunity to start her fashion brand “Youmna Alsaleem” which is specialized in ready-to- wear semi formal and formal pieces. However, there is a hidden part of her brand which is the customized soiree pieces she makes per order. Her concept is to make a custom that speaks about the customer to make every woman the most special depending on her personal choices. Her love appears on the products, especially the soiree, as she makes it from A to Z by herself. She gained a lot of experience and kind reputation to the extent that qualified her to have her first bazar in She Can event in 2022.

When we asked her about the number of the followers she replied: "I only care for the quality of my followers not only the quantity", then she added, "how interested and loyal your customers are will always lead you to a pure success doubtlessly." 

At the end, Youmna wishes to spread her concept of merging 50s' with 2000s in a fashionable conceptual market and wishes to carry out this idea and attend the Paris fashion week which apparently would happen to her one day!